Put the “partner” back in channel partnership with smarter engagement. Ever hear of the 80/20 rule? It applies to a lot of scenarios, but as a distributor, dealer, or manufacturer, it particularly rings true for you: in short, you get up to 80% of your business from 20% of your customers and partners. So, whether… Read More
Get to know the types of incentive programs you can use to drive performance. When it comes to motivating your team in this day and age, you’ve got multiple types of incentive programs to choose from. But while that can be a blessing, it can also get confusing, and fast. What works for one organization… Read More
There’s big benefit in motivating your average players. You may be old enough to remember the old “We Try Harder” advertising campaign for Avis. If you’re not, here’s a two-sentence case study: Avis was the number two car rental company (behind Hertz) for years. Rather than fight it, they embraced their second-place status in… Read More
When it comes to attracting the top tech talent, look further than your checkbook. From Silicon Valley to Washington, DC, the war for the top tech talent rages on. But in a marketplace crowded with stock options and sleep pods, how can you make your organization – and your compensation plan – stand out?
Why relevant, tailored incentives are more meaningful than cash. Bonuses or cash incentives are supposed to be a lay-up – the easy, simple, way to encourage your salespeople, channel partners, or employees to reach their goals. But if that’s the core of your incentive program, you could be failing as you read this.
Why the smart approach to incentive travel is no longer just about the destination. From magazines and morning TV shows to one of the most popular rewards programs in the world, there’s a lot of talk about accumulating experiences instead of stuff. And it’s gaining just as much traction in the world of incentive travel.
Getting attendees to the event is the first step. Keeping them engaged is the game changer. There’s a lot of time and effort that goes into preparing your event or meeting, from choosing an enticing location and intriguing topics to selecting speakers who people actually want to listen to. But these days, even when attendees… Read More
Channel & sales incentives aren’t expenses – they’re relationship and business builders. The expenses associated with offering rewards, events, and exclusive experiences for distributors and channel partners can be a daunting proposition – especially if you work with a large network and have a limited budget. But what you might be missing is the value… Read More
Please join us as we welcome three brilliant new additions to our sales team: Tom Laraway, A.K. Traver, & Rennie Herzan. Each of these individuals brings a fresh perspective to our business initiatives.
As distributors and channel partners, you understand the importance – and challenges – of cultivating strong relationships. Keeping your partners motivated and aligned with your desired outcomes is a perpetual task, and without robust channel partnerships, your products are literally going nowhere. So how do you engage and encourage your channel partners, get them focused… Read More