Put the “partner” back in channel partnership with smarter engagement. Ever hear of the 80/20 rule? It applies to a lot of scenarios, but as a distributor, dealer, or manufacturer, it particularly rings true for you: in short, you get up to 80% of your business from 20% of your customers and partners. So, whether… Read More
Channel & sales incentives aren’t expenses – they’re relationship and business builders. The expenses associated with offering rewards, events, and exclusive experiences for distributors and channel partners can be a daunting proposition – especially if you work with a large network and have a limited budget. But what you might be missing is the value… Read More
As distributors and channel partners, you understand the importance – and challenges – of cultivating strong relationships. Keeping your partners motivated and aligned with your desired outcomes is a perpetual task, and without robust channel partnerships, your products are literally going nowhere. So how do you engage and encourage your channel partners, get them focused… Read More
Data-Driven When it comes to channel incentives and channel loyalty, it’s important to first start with the basics: where are you, and where do you want to go? The first step is to understand where you are, as well as how & why you got there in the first place. Many times, there are patterns… Read More
Delivering the Sales Results You Need Now by Leslie Remenek, Business Development Director In today’s highly competitive marketplace, it is a challenge in itself simply to attract and influence customers to buy your products.